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User Profile

PUJA WADHAWAN
MBA / BTech with 1.5 Years Exp in Internet marketing as Business Analyst & PPC Specialist
Cell (+91) 9873468467 E-Mail:

A challenging and growth oriented carrier in a dynamic and growing organization primed for 21st Century, which offers the professional environment with creative freedom and practical challenge wherein I can prove my qualification and skills and help to the maximum extent, in promoting Business of the Organization, with a flair for quality, customer satisfaction thus helping in growth of organization.

PROFESSIONAL SNAPSHOT

Ä MBA (IT+Finance) / B.Tech(Computer Science& Engg.) with 1.5 Yrs experience in internet Marketing.
Ä Worked as Senior System Executive with EBookers Ltd. (Intelnet, Okhla Phase III, Delhi) since june’2007 to August’2008.
Ä Worked as Senior PPC Executive with Synapse Communication Pvt Ltd, Noida Since September’2008 to November’2008.
Ä Campaign drives 45% of website traffic and 50% of all bookings of ebookers UK. It includes campaigns for Flights, cars, hotels, Holidays and travel insurance.
Ä Campaign has over 950,000 keywords and generates 1.2 mn clicks per month across 3 search engines
Ä Regular campaign management - Spend control., bid management and ROI optimisation
Ä Optimisation based on varying business needs – volume, CPC, Cost per transaction, Net profit per click
Ä Providing daily/weekly/monthly reports on overall performance and trends
Ä Providing support for budget planning
Ä Actively involved in analyzing daily and weekly reports in MS-Excel and MS-Access involving various graphs so as to get a closer look into various issues involving CPC rates and conversion rates thereby analyzing and looking for possible reasons and optimizing.
Ä E- commerce type job front wherein I need to maintain the Cost Per Click(CPC) and look for various resources.
Ä Sound understanding of various tools including MS Excel, SQL, VBA Excel, MS Power point , MS Access, MS Word, Google Adwords editor and Google Adsense etc.
Ä Collecting, understanding, and transmitting the business requirements for the project, and translating these into functional specifications and detailed test plans.
Ä Analyse and document business processes.
Ä Document workflows and results of business analysis and obtain sign-off from client on the specifications.
Ä To provide the link between the customer, development team and any third party regarding software functionality, throughout the development lifecycle.
Ä To design and execute the test scenarios and test scripts.
Ä Day to day management of change requests in relation to the project plans to ensure agreed deadlines are met.
Ä Weekly reports to be produced for the project manager showing progress against outstanding milestones, status, resource requirements, issues, risks and dependencies.

SKILL SET

Functional

Ä Mapping client/business requirements and providing solutions involving finalization of product specifications and selection of appropriate techniques.
Ä Delivering and implementing the project as per scheduled deadlines.
Ä Sound understanding of MS Office, SQL, VBA Excel, HTML, C/C++.
Ä Expert user of all search engine interfaces and tools like: Hitwise, Google Keyword suggestion, Overture keyword suggestion, Good Keyword
Ä DSS specialist for online marketing: Using various tracking tools and platforms like Cognos, Webtrends, Nedstat, Atlasonepoint, MyAgentDesktop
Ä Strong communication skills – interact regularly with senior ebookers UK management
Ä Part of Beta management task force: This team successfully migrated entire click volume in a phased manner from ebookers legacy platform to ebookers new platform without any downtime. Responsible for the phased migration of all PPC traffic during this migration.
Ä Setup new hotel PPC account, when hotel inventory changed. New account has ads at city and property level and drives of all online hotel bookings.
Ä Helped change metrics from CPT into Net Profit per click – This helps ebookers market products of different margins in a better manner
Ä PPC contribution up by 30%: Ebookers PPC volume now contributes 55% of total business, which was 45% of total business for 2007
Ä Successfully implemented ebookers online weekly report: This report is a snapshot into the recent performance of ALL online channels. This report is used by top management for reviewing performance of online marketing every week
Ä Joined ebookers as system Executive, promoted to Business Analyst in 6 months and then to Senior System Executive in 6 Months.


Key Projects Handled
Ä Professional Experience :-
1. Worked as a Senior System Executive at Travelport, INTELNET, Delhi
(EBOOKERS Ltd, London) with a team (Internet Marketing) of 6 members,
Project: Internet marketing – PPC Specialist & Business Analyst
Details: Online Product( Car, Flights, Hotels, Packages & Cruises) Sale For travel Portal across the World.

2. Worked as Senior PPC Executive with Synapse Communication Pvt Ltd, Noida
Project: Internet Marketing – Senior PPC Executive
Details: Online Product Sale for (Dot net, Web Designing & Search Engine Marketing Services mainly for US,
UK & Canada market.s
Ä Industrial training from Sriram Pistons & Rings limited
Period of Training: 10th June- 15th August 2006
Project: ERP Thesis ( Study of various aspects of Enterprise Resource Planning and its evolution).
Ä B.Tech.
Minor Project: Service Station Transactions using Oracle 9i & Database Connectivity
Management by the system of the services as well as resources to sere for the registered services.
Major Project: Chat Server using JSP and Database Connectivity.
(Involved running rmi(remote method invocation) for invoking server at one PC and clients at any no. of PC’s
via connection of PCs through LAN.Also facilitates invoking client at server site and mechanism of
conferencing.)
Industrial Training: 1. Period : 8 weeks training after 2nd year at A.I.R Research centre, DELHI
Project: AM and Fm working and set up in Delhi and Metro cities.
2. Period: 8 weeks training after 3rd year at NTPC, DELHI
Project: Networking and Hardware basics.

ACADEMIC CREDENTIALS
Ä MBA ( IT + Finance) from Guru Gobind Singh I. P. University,Delhi in 2007( 1st Division with 75%, SCHOLARSHIP HOLDER).
Ä B.Tech (Computer science & Engg.) from Kurukshetra University, Haryana in 2005(1st Division with 67.11%).
Ä Xth (CBSE Board) from Presentation Convent Sr. Sec. School, Delhi-110006 in 1998(1st Division with 74.0%).
Ä XIIth (CBSE Board) from Presentation Convent Sr. Sec. School, Delhi-110006 in 2000(1st Division with 73.4%).


PROFESSIONAL CERTIFICATIONS
Ä Code of Business conduct and ethics certification on 18th July 2007.
Ä Record Management Certification on 12th September 2007.

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