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User Profile

Nikita Yagupov
Tel.: +7 926 581 00 97
e-mail:
web-page: www.nyagupov.moikrug.ru
Objective: working in Googles product marketing team with great prospects for growth.
Education
2002-2007. Higher School of Economics State University (HSE), Moscow. BS in Sociology. Majored in economic sociology.
§ Yearly project: a field marketing research Students as consumers of cell phones; voice & adjacent services, and mobile content
§ Degree research: The use of computers and internet by RF population: the IT stratification perspective (based on the Russian Longitudinal Monitoring Survey data).
2007-2009. In never-ceasing search for professional growth, I attend full-time MA courses in the field of e-business on the Business-Informatics department in HSE. The major subjects: e-commerce, internet-marketing and web-data analysis are taught by great practitioners from leading Ru-net companies: Softkey, Mail.ru, Ozon et al.
Employment Experience
12.2007  03.2008 - GD Team (gdteam.com)  internet-marketing manager (MMORPG market)
" Developing the marketing complex to promote the companies both information and gaming resources:
arena.ru, 8day.ru, mmogame.ru et al.
" Desk-research, secondary data analysis. Researching and segmenting the MMORPG target audience.
" Supporting the advertising. PR and sales services activities. Analyzing the marketing communications' results and effectiveness.
09.2007  12.2007  ASTRA Business Lab (astralab.ru)  research project manager.
" Desk-research, secondary data analysis. Accomplished research projects concerning the following markets:
" Cottages and real estate in the far vicinities of Moscow (70-150 km).
" Special coatings based on polytetrafluoroethylene (Teflon® etc).
" Marketing analysis: detecting the markets key parameters, price monitoring, investigating competitors (RFQ, competitors matrix, SWOT), surveying experts.
" Consulting the clients.
Abilities
Experiences in various fields in marketing research
" Desk research  producing marketing solutions and insights using information from secondary sources such as Internet, databases (census, RLMS, TGI); «mystery shopping» etc. Consequently, formulating a marketing plan, describing the recommended marketing complex, including ATL&BTL activities, pricing, product design and merchandizing.
" Quantitative field research:
§ Developing projects and questionnaires.
§ Conveying surveys and polls; Processing and debugging the data.
§ Analyzing data in SPSS (descriptive, cross-tabs; correlation, regression, factor, cluster analyses: ANOVA, constructing models in AMOS et al.)
" Significant experience in writing essays, reports and articles (both in English and in Russian).
" Composing presentations in MS PP and communicating them to audience (English and Russian).
Traits
" Great Interest to IT market and e-business, amplified by MA studies in the field.
" Eagerness and drive to master the internet and product-marketing .
" Goal orientation and reasonable initiative.
" Stress-proof hard worker.
" Able to determine problems and suggest creative solutions.
Skills
" Proficient with MS Office (Word, Excel, PowerPoint, Outlook) and Internet.
" Experienced SPSS user (familiar with Syntax).
" Strong command of written and spoken English (as well as Russian); knowledge of business language; good presentation and correspondence skills.
Personal information
" Non-smoker, non-drinker, driving license got
" Ready for business trips, foreign passport got
" Hobbies  hiking, backpacking, singing.
" Interests  Internet, social sciences, traveling, music.
" References are available at request.

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