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4 years of proven expertise in successfully managing Internet marketing campaigns and preparing insightful reports based on website analytics for a variety of websites. My job responsibilities involved the following :

• Implementing strategies to increase web traffic by optimizing websites for search engine rankings. Keyword research and analysis, linking strategies and overall SEO. Designing landing pages. XHTML validation.
• Implementing strategies to improve site usability, stickiness and conversions.
• Analyzing web analytics on a daily basis and preparing insightful reports. Expertise in Google Analytics.
• Preparing various graphs and analysis reports reflecting the overall performance and answering client queries with meaningful statistics and forecasting.
• Preparing weekly, monthly and quarterly traffic reports along with team suggestions.
• Providing metrics support to the other departments as and when required and working with design/ development leads to achieve business objectives.
• Ensuring compliance with search marketing best practices.
• Setting up and managing PPC campaigns and improving ROI. Optimizing landing pages. (Expertise in Google Adwords)
• Executing various online experiments to improve overall site experience.
• Point of contact for the clients. Dealing with their queries and communicating with them by way of emails, internet messenger and calls.
• Conducting training and presentations.
• Attending and providing inputs in various team meetings and departmental meetings.

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