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User Profile

Aditi Sunil Chitnis

C/412, Sai Ashish Building No.1 Mobile: +91 9821428878
Near Nancy Colony, Borivali (E), Home: +91 22 28970639
Mumbai-400066

I have graduated in Bachelors in Mass Media Degree from Bhavans College, Andheri. I am a hardworking and responsible individual with a positive attitude to learning. I can work well under pressure and meet tight deadlines. I am a flexible, committed individual with excellent communication skills. I am looking for an entry-level position in the Account planning or Account management or creative department

Professional Work Experience

UTV television - Bindass Channel: Scriptwriter for daily soaps- freelancer

Hindustan times: Writer for feature section- freelancer

Loksatta: Campus mood; weekly.
• A junior reporter for two years and still freelancing.
• Attended various youth events, press conferences.

Multi print ad agency: Junior copywriter
• Made various classifieds
• Made ads for different motors and pipes
• Made a print ad for Kesari Tours and their travels Strawberry Package.
• Worked on Cadburys Campaign

Currently working with USP AGE magazine as a reporter from 9th June 2008

Educational Qualifications
• BBM from Bhavans College, Andheri
o F.Y.B.M.M. - 73.50 %
o S.Y.B.M.M.- 71.60 %
o T.Y.B.M.M.- 70.20 %
• H.S.C passed with 66.33% (SNDT College of Science)
• S.S.C passed with 69.60% (Niranjan Lal Dalmia High School)

Creative knowledge: Edit Institute (year 2006)
• Certificate course in commercial arts: Mastered skills in object drawing, still life and memory sketches.

Computer Knowledge
• Adequate knowledge of Microsoft Office.
• Basic knowledge of Photoshop and Flash
• Basics of Web designing
• Certificate holder from NIIT@school program

Major projects undertaken in mass media: (Year 2005-2008)
• Various ATL and BTL activities, market research, project report along with creative brief for “Bournvita”.
• Post Ad research on “Sony Cyber Shot ad”.
• Writing copy for product- Diamond ring- “Sovenior”.
• Designing an Ad campaign (print and TVC) and media planning for Times of India.
• Entire brand building for casual shirts (branding, marketing, creative and media planning) - Strike football shoes and accessories brand.
• Making Corporate Identity Manual of diamond rings- “Sovenior”
• Market research on T.V. viewing habits of teenagers.
• Making a short film- “Saving Grace”
• Understanding organizational structure of a company- worked on Grey World Wide.
• Post AD Research of a product- worked on Maggi Atta Noodles.
• Marketing strategies of soft drink companies- worked on Parle and Brittania.

Achievements
Mumbai Level - Intercollegiate Competition- winner in various advertising as well as journalism and pr events.
At school level - Drawing Competitions, Debates, elocutions and various government exams.
At college level - Winner of award in presentation and various advertising events.

Hobbies
Feature writing, writing poems, Drawing and painting, Tarot Card Reading, Playing violin, Graphology (handwriting analysis).

Personal Information
Birth Date: 4th September 1987
Language: English, Hindi and Marathi
Marital Status: Single

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