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UJJWAL RAKTIM SAIKIA


PROFESSIONAL QUALIFICATION:

MBA (2005-07,FullTime).
From Guru Govind Singh Indraprastha University, Delhi.


WORK EXPERIENCE:

1. Worked with a Delhi based Online Marketing Company for 1.4 year as a Campaign Manager (PAY PER CLICK).

Organization: Mosaic ITES Pvt. Ltd.
Company Website: www.mosaic-service.com
Designation: PPC- Junior Campaign Manager.
Department: Pay per Click (PPC)

2. Currently working with a U.S. based web development & web marketing company as a PPC specialist.

Designation: PPC Specialist.
Department: Pay per Click (PPC)

Key responsibilities:

• Managing PPC campaigns in different search engines like, Google Adwords, Yahoo Marketing Solutions, Microsoft AdCenter.
• Deciding overall strategies for campaigns.
• Analyzing site and landing pages of campaigns and propose necessary changes.
• Designing campaign structure & its finalization. Applying settings accordingly.
• Keyword Research & Finalization according to the campaign objectives using different tools.
• Formulation of different ad variations as per ad group requirement.
• Campaign uploading & final setup
• Bidding on the keywords according to the budget and campaign objectives.
• Different reports generation to analyze the account in various levels.
• Regular analysis of account performance and optimizing accordingly using different Analytics tools.
• Client Communication: Regular client communication through mail and phone calls.


SUMMER TRAINING (MBA)

Organization: Numaligarh Refinery Limited.
Duration: 8 weeks.
Project Details:
• Lighting upon the brand image of NRL.
• SWOT analysis of NRL and its various retail outlets.
• Practicing the application of ERP (SAP).
• Figuring out various criteria in increasing sales of NRL products.

PERSONAL DETAILS

Date of birth: 01.01.1982
Linguistic proficiency: English, Hindi, Assamese, Bengali.

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