Profile

User Profile

SKILLS

- SEO/SEM: Extensive experience of developing and implementing effective SEO strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic. Well-versed in advanced SEO techniques. Extensive knowledge of Social Media and its use in Online Marketing. In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces. Through understanding of Digg, Reddit, MySpace, de.licio.us, furl, Wikipedia, forums, social comminutes, etc. Deep knowledge of search marketing uses of Blogs & RSS Feeds.

- Content Development/Optimization: Expert in all types of content development and optimization. Thorough understanding of vertical search engine integrations and their effect on the various content areas including text, news, images, video, audio and products.

- Web Analytics: Proficient in using web analytics to analyze traffic trends and behavior and measure success of SEO/SEM efforts. Extensive use of web traffic analytical software such as Google Analytics, HitsLink, FireClick, Web CEO and Internet Business Promoter.

- PPC: Capable of managing paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.

- Technical: Extensive experience with computers in Windows 2000 Windows XP and Windows Vista based environments. Proficient with packages such as Microsoft Office 2000/XP/2007, Microsoft Front Page, Microsoft Publisher, Adobe Photoshop 7, Adobe Dreamweaver 8 and various web authoring tools. Particularly at ease with network related software (a variety of Telnet/FTP clients, and web browsers such as Netscape, Internet Explorer and FireFox).

- Project Management: Proficient with Project Management concepts and tools including Microsoft Project. Capable of delivering projects on time meeting all requirements; detail-oriented and capable of tracking multiple projects without sacrificing quality.

- Programming: Programming experience in C++ 4.52 (Windows), Microsoft Visual Basic .NET, Microsoft Visual C++, HTML, XHTML and CSS. Familiar with Database environments involving Microsoft Access 97/2000, MS SQL and Oracle.

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