Project Detail

Description

These are broadstrokes.

TO SUMMARIZE:

1. Customize template pages for postcard software to be used in my site. This is how it looks turnkey.

http://www.ecardmax.com/gold_2008/index.php

2. Any change I make from the admin interface should yield the customized page. The admin interface is in this url:

http://www.ecardmax.com/gold_2008/admin/index.php

Admin interface pages need not be customized.

3. Model customized site is:

http://www.bluepage-card.com/index.php?lang=english_lang.php

We can do a clone with enough changes or make radical changes that reflect the theme of my site.

4. My index page will have the blurb on the left side of the page like in

http://www.bluemountain.com/index.pd

It says in their page, "Connect, Create, Celebrate, Communicate." in the vertical alignment, as example.

5. Target market is 60/40 split in favor of women. Theme is nostalgia and history. Target age range from 25 to 64.

I want the colors for the header image (undecided yet) to appeal to both men and women considering the split of the target. Overall, the colors and font face should also reflect the theme. I say undecided yet because I also consider the simplicity of the logo design of www.hallmark.com

6. Should be customer-friendly and thematic. WOW factor won't hurt.


Webmarketstrat