Project Detail

Description

I'm looking for someone to design a strong sales HTML email for my business www.fatherchristmasletters.co.uk . It must be focused on engaging the customer and directing them to purchase a letter from Santa. No frills, childish reindeer or gimmicks - just simple to the point and easy.

The email must have an attention grabbing subject line (you will already know it’s the most important part) and take into consideration the fact that most browsers will not automatically download images, so don’t rely on images to sell. Text must appear near the top of the page so that the sales message is delivered through a small viewing pane even without images. Hopefully the recipient will like what they read so much that they will download the images and get the full impact of your design.
The email needs to be optimised to correctly appear in Outlook (including Outlook 2007 – a whole new problem). Most of our customers use Hotmail, Gmail or yahoo – so it must work perfectly with them too.
Finally, the email will need to bypass most spam filters, so avoid spammy content. This is a tall order but entirely possible and I look forward to your replies.

I have included 2 links where you can see my current emails which do not convert very well (1% and have all the problems I want to avoid above – except it has already been fixed for Outlook 2007) – the Santa image is our proprietary art so you could use that in a small way, also the colours should reflect our brand image.

http://www.fatherchristmasletters.co.uk/NEWsantaemail1.html
http://www.fatherchristmasletters.co.uk/NEWsantaemail2.html