Project Detail

Description

Existing business - new ownership - new name. Used to be Below Deck, now Downunder Kayaking @ Below Deck. Below Deck becomes the location. Business now owned by a New Zealand woman who ran it for the past two years. Will have a 'kiwi' feel and include some NZ products.

Old logo's and materials attached. Thinking of keeping the yellow paddle. Another idea is to use the Southern Cross constellation, and a Maori greeting 'haere mai'. Could use different versions for different purposes. Need to make business cards, stationery, brochure (old one attached) and use for merchandise - like on a tee shirt - cute logo on the front, contact info on back (cute as well if possible). On the brochure, I can just change it to read Downunder instead of Below Deck, and reword it a little.

It's ok to borrow off this brand, I just want to inject my personality into it.

Business is kayak rentals and excursions on a beautiful river that leads out to Long Island Sound. Located in the village of Rowayton (Norwalk) Ct. Physical location is under a gourmet market - in fact under their lunch deck - hence 'below deck'. Sits above the dock, boats moored, area for kayaks storage, loading etc. The deck has been turned into a very cool, hip, surf type store/boutique that sells everything you need for summer fun - water toys, footwear, sunglasses, lotion, towels (no swimsuits anymore), kayaking gear, accessories, jewelry. Moved away from the 'boutique' feel - market couldn't sustain it - more familys coming in. Main business is kayak rentals - sit-on-top ocean kayaks that anyone can paddle. Clients are 3yrs (with an adult) to seniors. Very safe and easy. Concept is "Fun, Healthy, Convenient". Fun: People have a blast doing this! Great way to meet others through our social paddles. Involved with Kayak for a Cause - a 13 m crossing of Long Island Sound - lots of professional people and singles. Huge market of single lonely bored people. Healthy: Apart from the exercise and being outdoors, it's empowering - everyone can do it - clients are 3yrs (with an adult) to seniors. It makes you feel good about yourself, is destressing and relaxing - connecting to nature and yourself, quiet, calming. Convenient: People can get on the water in minutes and be out on Long Island Sound in minutes. No experience necessary.

We offer guided outings, social outings and events, a children's summer program, instruction, corporate, hotel packages, frequent paddler program, website, email service with newsletter.
The name for logo and marketing is essential Downunder Kayaking.


Additional files submitted:
Brochure_for_staples.pdf
KIM_BUSINESS_CARD[1].pdf
bdeck_4clogo.eps
bdeck_full_logo_col.eps
bdeck_logo_2995.eps
yellow_oar.eps
pms2995_wave_art.eps