Project Detail

Description

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Business Description
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Boutique Wineries (www.BoutiqueWineries.com.au) is an online boutique wine gateway, currently representing over 130 wineries from wine regions all over Australia. Boutique Wineries focuses on providing customers with easy and convenient access to the wines made by many of Australia’s finest, yet small, boutique wineries. This access gives the customer the opportunity to enjoy beautiful wines that are otherwise difficult to find.

Many of our customers know Boutique Wineries as the place to find that particular wine that they once tasted on a winery tour, and yet haven’t been able to find anywhere else. Boutique Wineries is also “the place” to enjoy wines with a difference. While there are over 2,000 wineries in Australia, the customer will be hard pressed to find the majority of them except at their cellar doors! So, there are a lot of beautiful, fine wines out there that we just don’t ordinarily get to hear about... wines from all of the wine regions across Australia.

When ordering through Boutique Wineries, the customers are ordering direct from the winery, just as if the customer were at the cellar door. The winery packages the wine and sends it straight to the customer.

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Project Purpose
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Each winery has space to upload their winery logo and an image of their winery. The winery can also upload images of their wine bottles. In the instance where the winery does not upload these images, generic images are displayed.

The purpose of this project is to:

1. Create generic images for the:
• winery logo: create 1 winery logo generic image
• winery image: create 2 different generic images
• case of wine: create 3 different cases of wine generic images (1 for a mixed case, 1 for a white wine case and 1 for a red wine case).

Total number of new generic images required: 6

2. Create new generic images, or improve the existing generic images, for the:
• wine bottles: create/improve 5 generic images (1 white wine, 1 sparkling wine, 1 dark red style wine, 1 light red style wine, 1 dessert style wine)

Total number of improvements to existing images (or replacement with new images): 5

Total number of images: 11

Each generic image shall include the Boutique Wineries logo in some layout appropriate for the image.

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Project Scope
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To see the layout of the images, please go to: http://www.boutiquewineries.com.au/content/winery.cfm?id=2303 . This is a test winery with the images shown. The wine bottles shown on this page are the generic wine bottle images as they exist now.

The new images must complement the existing feel and character of the website.

To create the images you may take professional photos yourself and/or purchase images from websites such as www.istockphoto.com. To purchase images, you shall first obtain approval for use of the image.

The scope of the project is to include up to 3 revisions, requested by Boutique Wineries, to ensure the desired result is achieved.

The images are to be provided in the following file sizes:
• winery logo: 220 px width, 100 px width and original size
• winery image: 220 px width, 100 px width and original size
• case of wine: 220 px width, 115 px width and original size
• wine bottles: 95 px width, 35 px width and original size

The images are to be provided in .jpg format.

The Boutique Wineries logo will be provided to you in .jpg format.

If required for the improvement of the generic wine bottle images, the current wine bottle images can be provided to you.

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Your Experience
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You must be proficient in Adobe Photoshop and have a creative flair in graphic design.

In your submission, please provide examples of your previous work that is similar to this project.

The copyright of this work shall be owned by Boutique Wineries.