Project Detail

Description

I need a sales 10-12 page letter for my website which focuses very much on the client, on the benefits he/she will get out of using my workbook which is called "To be or not to be, the choice is YOURS!" The book costs 12.95 $ and includes a system I have developed over many years on how to conquer fears, self doubt and well meaning relatives and actually dare to go for what you want in life. it talks about the Freedom of choice and includes a lot of practical excercise. The end result, if used and implemented, is mental Freedom and great success in Life doing what you love.
As it is difficult for most people to stay focused I offer a monthly membership for 14.95 $ which includes action mails and a weekly online conference to keep everybody on the right course. The first month includes the workbook for all members (value 27.90 $). Membership can be terminated any time at the end of the present month. The book has a 60 days money back guarantee as I know my program is worth what I promise and more but if anyone after applying sees no positive results, I do not deserve to keep their money and will return it in full and they can keep the materials as a reward for their initial trust.
I would like you to use the approach of Jay Abrahams which always puts the client first, uses only the benefits for the clients and writes emotional copy touching the feelings of the target audience. The target market is global, from 35 up with middle to high income and education. I promise my clients to free them. When asked what I do I answer:
when people ask what I do
"Something really exciting. I help people get what they want.
Years ago I noticed that even small obstacles can stop us going
anywhere.

Do you ever procrastinate or have self doubts?

Even when our lives are miserable, we resist change and stay in our
comfort zones.
I didn't like that and found practical ways to overcome my fears and
doubts and I share this system in books and workshops.

There really is no reason why any of us should get stuck in mediocre
lives!

What do you do when you get locked?

This project will be followed by specialized books and workshops for youngsters and women. Also I need a sales copy for another website about Learning Techniques, see www.inborngenius.com
for now make offer for workbook and membership and seperate for other website. Thank you


Additional files submitted:
love client_Jay Abrahams.pdf
Intro.doc
Book Outline.doc